Keep up the flame is a cool toned red lipstick, it's more like a deep red. It has no shimmer or sparkle whatsoever, and dries to a completely matte finish. The lipstick holds 2.3 ml of product, which I think is kind of less. As you can see in the picture, the compartment holding the lipstick isn't much big either. The lipstick has a very slight floral scent, which isn't overpowering at all. I actually like it, it's refreshing.
The Balm on the other end, to moisturize the lipstick comes quite handy. Even though I like to keep the lipstick completely matte sometimes, my lips get too dry which is when I use the balm. As far as whether the lipstick lives up to the 24 hour claim, I haven't tested it so long. I never wear makeup for 24 hours really. But it does last straight 8 hours with eating and drinking and doesn't fade. Neither does it transfer.
The swatch kind of looks funny, cause it's my wrist and it has a straight red line (:P), but oh well.. Swatches on the wrist seem more clear to me. The lipstick retails for $8.99-9.99 depending on where you buy it from. It's available in most drugstores.
Overall, I really like this lipstick. It's very long lasting, I absolutely adore the color, and it doesn't feather. What else can you ask for of a lipstick? Though the fact remains, I am not someone who wears a red lip very often. I wore a red lip on my sister's wedding which was 6 months ago, after which I haven't worn a red lip. But I definitely would want to try more colors in this range, cause of how beautiful the formula is. I'd love finding a more nude/light pink color to wear on a daily basis.
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